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Product packaging design is the creation of the outer containers that will house your products. It defines their look and feel, how they protect what's inside, and how pleasurable they are to open. Prioritize quality testing to ensure the durability and functionality of your packaging. Establish feedback loops with consumers to gather insights on their experiences, enabling continuous improvement.
The packaging design process
Each best practice contributes to a comprehensive approach that goes beyond aesthetics, fostering a connection between your brand and target audience. As the packaging landscape evolves, adopting these strategies positions your products for success in a competitive marketplace. With the right design to best represent your brand, the humble box can also boost brand recall and offer a memorable unboxing experience for your customers. Consider the journey – Will your products be sold on shelves or shipped directly to the doorstep? Will your customers receive it as-is or boxed with exterior packaging?
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With a portfolio boasting clients like Kraft and Playstation, he's also an active CPG investor and mentor. Custom boxes and mailers tend to be the most expensive solution. Refine Packaging is AWESOME, they produced EXACTLY what I needed and at a great price. Harry Willis was great to work with, very professional and was immensely helpful throughout the entire process..
Pre-press and print your packaging
Integration with prepress tools, such as preflighting, trapping, or color management software, can streamline the pre-production process. Assess the software’s features for structural design, 3D visualization, artwork creation, and integration with other design tools. For example, traditional offset printing can accommodate a wide range of colors, while digital printing may have limitations in terms of color gamut.
We've curated the best product packaging designers so you can find the right expert and request a quote instantly. Mastering the available technology to simplify all facets of the packaging design process is not only sensible but feasible with the right packaging design software. Making sure design elements are correctly set up for printing processes, including color profiles, bleeds, and dielines, can be a challenge. Our products support packaging design and print processes for brand owners, retailers, pre-media and trade shops, manufacturers, and converters.
TrinamiX’s Mobile NIR Spectroscopy Solution consists of a robust handheld NIR spectrometer, intuitive smartphone app, and a comprehensive customer portal. We have an Online Design Studio that makes it super easy to add logo, text, and graphics to your box within minutes. You may also design using a professional desktop application like Adobe Illutrator® and send us the complete artwork. It's hard enough to keep things in stock, but when your packaging makes production difficult, you put retailers in danger.
Step-by-Step Guide
The bottom line is you should know the legal and regulatory requirements for certain content to be placed on the package. Materials, printing methods, sustainability, size, and design are all factors that have cost/benefit trade-offs that must be considered. Well-designed packaging facilitates easy handling, storage, and dispensing. It should align with the product’s characteristics to ensure a seamless user experience. Our simple, easy-to-use online design tool can get you started on the design process. Take heed of the guidelines we’ve shared to help bring your brand to the next level.
Senior Marketer at Packhelp
And let’s face it, there’s a segment of the consumer population that demands you go the extra mile to earn and keep their business. Speak to an expert to get personalized information tailored to your specific needs. Packshots provide a visual representation of how your packaging will look once it’s been produced. Clear communication and documentation of the approval process are essential to avoid misunderstandings or delays. With software like Share & Approve, you can create a collaborative process to gather feedback from team members and stakeholders.
Even if secondary packaging wasn't part of your original plan, think about how your product will grow in the future and if the design works for various kinds of packing. For more aesthetically pleasant product design and packaging, packing supplies like tissue paper, thread, crushed cardboard, or crinkle paper are included. Even while these components are less directly related to item protection, it's still critical to consider how they will work with your overall design. Certain materials, like torn cardboard, can improve and shield your design.
Otherland is a brand known for its beautifully packaged and fragranced candles. Poly mailers will average 40¢ to $3 per printed mailer, depending on your order size and material—but you can order as few as 25 at a time with some suppliers (at a cost). Remember that the weight of this solution is low and will keep your shipping rates lower, too. Demand for sustainable options has meant that companies are popping up everywhere to meet it. It’s easier than ever to walk the walk and truly be a sustainable brand, from manufacturing all the way to shipping. When Hero Packaging ran Google Ads for its biodegradable shipping supplies, the response was overwhelming.
What constitutes functional packaging is determined by the product and the target market. Asking yourself how to make a package easier to use for now and in the future is the first step towards building functional packaging. Leading brands consider every detail when designing their packaging and boxes, including the label's font and the box's weight and dimensions. Minimalism focuses on clean lines, simplicity, and clarity, allowing the product or branding to take center stage. You may have noticed it with many large brands cutting their logo’s complexity. Consider the product’s size, shape, fragility, and other specifics to determine the appropriate materials and protective features.
Evaluate the necessary graphic elements that need to be incorporated into the packaging design. If your packaging will be filled using specific machinery, ensure that the structural design accommodates the filling process efficiently. A shrink sleeve over a bottle provides a large brandable area but can be more expensive, whereas folding cartons offer a cost-effective option with high-quality print possibilities.
This commitment to the planet extends to packaging that’s recycled and printed with soy inks. Caraway Home is a direct-to-consumer retailer that sells non-toxic ceramic cookware in unexpected colorways. To convey its values, the brand uses recycled materials with zero-plastic bags, low-impact print dyes, and biodegradable or recyclable inserts to package and ship goods. Like stickers, branded packing tape can be added to a plain box at a lower cost than customizing the whole box. Though handwritten notes may be tricky to scale, new businesses are fighting to earn every customer.
Remember, this is a recurring cost; therefore, you must choose wisely. The creation of the exterior of a product is referred to as product packaging and 2022 is the year when product packaging will reach a whole new level. Though it may seem like a minor detail to many, packaging should not be left until the last moment.
It goes against the grain to offer packaging that is minimal and compostable to align with its values. The brand’s signature conditioner and shampoo bars also come wrapped in compostable paper, so there’s virtually no waste. Clever details in Allbirds packaging reflect the brand’s personality and focus on creating a seamless experience from the moment the package arrives. Caraway also includes a welcome booklet with orders, made from recycled paper, along with messages printed directly on the packaging that improve the unboxing experience.
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